Sourcing, vetting, and onboarding 10 Spanish-speaking gaming creators in the United States for a long-term Free Fire partnership.
Free Fire is seeking to build a new cohort of US-based, Spanish-speaking gaming influencers who will become official long-term partners — creators who grow their platforms with Free Fire as their foundation.
"The vision is to position Free Fire as the game that enables creators to grow their influence and achieve their goals as content creators."
— Free Fire Brief
Our three-pillar methodology ensures we find motivated, brand-safe, and culturally authentic partners for Free Fire's US Hispanic Creator Program.
We conduct in-depth analyses of audience demographics, engagement analytics, and psychographic data. For this project, we focus on identifying creators with a foundational US Hispanic audience that shows strong growth potential.
Each potential influencer undergoes a meticulous manual review of their content portfolio. We assess for production quality, brand safety, and consistent alignment with the high-energy, positive, personality-driven tone Free Fire seeks to project.
As a Hispanic-led agency, we possess an intrinsic understanding of the cultural nuances essential for forging genuine connections. We prioritize creators who are not just fluent in Spanish but are motivated, charismatic, and demonstrate a clear drive to build a sustainable career.
The profiles below are representative archetypes — illustrative examples of the types of creators Hispaniverse will source, vet, and onboard for the Free Fire US Hispanic Creator Program. Actual creators will be identified and confirmed through our proprietary sourcing process upon campaign agreement.
Why nano-influencers? Nano-influencers (1K–100K followers) consistently outperform larger creators in engagement rate, audience trust, and cost-efficiency. Their communities are tight-knit and highly responsive — exactly the kind of authentic connection that a long-term brand partnership like Free Fire's program requires. The archetypes below illustrate the profiles we will actively target during sourcing.
These profiles are illustrative archetypes representing the types of creators Hispaniverse will source. They are not confirmed partnerships. All stats are representative estimates based on Hispaniverse's niche benchmarks. Actual creator data will be provided in the full vetting report upon campaign agreement.
A three-phase structure designed to maximize the efficiency of your investment while delivering a high-quality cohort of creator partners.
Our strategy focuses on identifying highly motivated nano-influencers who are driven by the long-term growth opportunity of the Free Fire partnership — delivering maximum value at $500 per creator per month.
This is not a paid advertising campaign — it's a creator development program. The investment is in building a sustainable, growing cohort of creators who become authentic Free Fire advocates.
After 3 months, underperforming creators are rotated out and replaced with stronger candidates, ensuring the program continuously improves in quality and reach.
All creator stipends are benchmark estimates. Final pricing is confirmed through direct outreach to each creator upon campaign agreement.
A clear, four-step path from proposal approval to the first month of content creation.
Review and approve the proposed structure and budget. Hispaniverse will prepare a formal agreement for signature.
Hispaniverse initiates the deep-dive sourcing and vetting process to identify the initial long-list of 50+ potential partners.
We present the top 20 candidates for Free Fire's review and facilitate the final selection of the 10 official partners.
Onboarding is completed, pitch deck is delivered to creators, and the first month of content creation begins.
We're excited by the prospect of this partnership. Let's connect.